Kruzo ⎯ {Visual Identity} Digital island of the most talented freelance designers
The problem was to get Kruzo for the brand, a logo that would somehow be able to stand out, be remembered and at the same time be able to carry good storytelling in it.
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Because the name of the brand came from the word "island", which meant gathering all the talented people together. Also, the name was influenced by the famous Robinson Crusoe։ So I decided to find one of the most common elements associated with the island - the PALM tree.
Process
Full Logo
At the very beginning, the first option was considered, because the relationship between the palm tree and the wordmark resembled an island and a palm tree, but after discussing with the client, it was decided to show the digital nature of the product as much as possible, after which it was decided to change the icon, make it pixelated, and also combine with the text more hierarchically and symmetrically.
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Also, the units joining each other from the right and left sides are like an arrow, which conveys the idea of cooperation between two people. As Kruzo is a platform where different professionals choose freelancers.
Full logo creation process
Colors
Red Color of energy and collaboration
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Black Color of stability and unity
Palette