Sona Safarian
©
hello! i'm a designer based in yerevan with 10 years of web and graphic experience
Experience
Education
2013-2015 ⎯ MS ⎯ UX Design ⎯ YAFA
2009-2013 ⎯ BA ⎯ Graphic Design ⎯ YAFA
2020 ⎯ BBE ⎯ Kostya Gorsky ⎯ How to manage designers
Work
2020-Present ⎯ Art Director ⎯ UCRAFT
2017-2020 ⎯ Senior Digital Designer ⎯ UCRAFT
2016-2017 ⎯ UI Designer ⎯ Arloopa
2016 ⎯ Graphic Designer ⎯ Shabeeg
2014-2016 ⎯ Graphic Designer ⎯ Armeconombank OJSC
collaboration
2022 ⎯ present ⎯ Art Direction ⎯ U:Lab Agency
2024 ⎯ Event eCommerce ⎯ Play City/Cityzen
2024 ⎯ Website Portfolio ⎯ Valeriy Kocharyan
2024 ⎯ Visual Identity ⎯ BS Air [Air Company]
2024 ⎯ Rebranding ⎯ Black Angus Signature [Along with Nana Sargsyan]
2023 ⎯ Branding ⎯ Bastard Restaurant
2023 ⎯ Web Design ⎯ Play City
2023 ⎯ Web Design ⎯ Cityzen
2023 ⎯ Web Design ⎯ Target Group
2022 ⎯ Visual Identity ⎯ KRUZO
2019-2020 ⎯ Web Design ⎯ Patriarch Group of Companies
2021 ⎯ Branding ⎯ UCRAFT
2019 ⎯ Web Design ⎯ FC Pyunik
2019 ⎯ Web Design ⎯ LOFT
2020 ⎯ Web Design ⎯ Honorary consulate of Colombia in RA
2023 ⎯ Visual Identity ⎯ Limone Restaurant
2016 ⎯ Concept Design ⎯ Eurovision song contest 2016
conferences and expos
2019 ⎯ Web Summit ⎯ Lisbon
2022 ⎯ Future Innovation Summit ⎯ Dubai
2022 ⎯ eCommerce Expo ⎯ London
2024 ⎯ eCommerce Expo ⎯ London
5 years as AN art director at ucraft
⎯ Rebranding, restyling of the brand, including creation of the entire concept, storytelling visual identity and brand guidelines.
⎯ Develop concepts for projects and guide a team of 15+ professional designers in concept creation and implementation path.
⎯ Develop concepts for web templates, and their design concepts, follow up with the team for their implementation. Translate the overall project vision into a concept, and design ideas. Review designs, sketches, and drafts submitted by the team.
⎯ Assign tasks, provide feedback, and ensure the team delivers high-quality work on time, approve the projects done by the team.
⎯ Developing concept and visuals for the booths and representation for the expos and big events like London eCommerce expo, JUMP conference, and so on.
⎯ Ensure consistency across all visual elements and deliverables.
⎯ Work closely with copywriters, marketers, and other departments to align visuals with the broader marketing campaigns.
⎯ Collaborate with marketing team and provide information to copywriters for the content of the templates. Support the product development with recommendations, hands-on insights, and expertise on the product feature and their user experience.
⎯ Develop team culture, team processes and work with the team members separately on their personal and professional growth.
⎯ Lead and guide a team of graphic and web designers, motion designers, 3D artists, illustrators and other creative professionals.
⎯ Report and provide feedback on the team performance, implemented projects and tasks for certain reporting periods (weekly, monthly, annually).
⎯ Adapt styles and techniques to meet changing standards, technology and design trends.
